Thanks for checking out our sponsors and be sure to let them know you learned about them from the Triangle Tweener list!
BofA is committed to delivering world-class digital capabilities that empower our clients to do business anywhere, anytime and make doing business for our clients faster, smarter, and more secure. BofA delivers both local coverage and industry expertise to provide a wide range of financial services, integrated working capital management and treasury solutions, and underwriting and advisory services. Headquartered in North Carolina, Bank of America can grow with you through all stages so you can focus on scaling your business. We are proud to be sponsored by three awesome companies in the Triangle startup ecosystem: Note that each Tweener fund investment will be marked with “***Tweener Fund Portfolio Company. If you are an accredited investor and interested in investing in a basket of the Triangle’s top startups, you can learn more here: The minimum investment to join is $20k compared to $300k+ for traditional venture fund investments. If you are a startup in the Triangle, we’d love to talk to you about an investment, reach out here. We have over 100 of the top entrepreneurs and ecosystem providers in the Triangle as investors (LPs). It’s creatively called the Triangle Tweener Fund and is only available to accredited investors.
In the last year I’ve upgraded the Tweener list with two new offerings: This phenomena of viral spread is rare and indicates a very strong product-market fit,” he said in a statement.Welcome to the seventh annual Triangle Tweeners List! This list features details on over 250 curated startups in the Triangle (the North Carolina high-tech Research Triangle Park corridor that includes Raleigh, Durham and Chapel Hill) that I call Tweeners. “Once a rep starts using Scratchpad, two things tend to happen: it becomes a daily habit, and they share it with their teammates. Sacks says that he liked the viral way the product has been spreading. Customers include Autodesk, Brex, Lacework, Snowflake and Twilio. It’s resonating with thousands of users (although Salehi didn’t want to share an exact customer number just yet). This includes notes, which usually don’t make it into Salesforce, but provide a lot of context about interactions with customers. The company has completed the initial work of building the individual salesperson’s workspace, but the next phase, and part of what this capital is going to fund, is building the team workspace and seeing how this data can flow from individuals to a team view to give management more insight into what their individual reps are doing. What the paid tiers provide is a way to bring all this data together and get a bigger picture view of what’s happening on the sales team, and it helps ensure that people are using Salesforce because the data in Scratchpad links to the Salesforce database automatically. Scratchpad gives them an interface like a spreadsheet or notes application that they are typically using to hack together a workflow, but with a direct connection to Salesforce. They are essentially databases and even with a visual interface, it doesn’t really match up with the way they work.
Traditionally, sales teams don’t like the tools that are thrust upon them. This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions.
The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily.